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Friday, November 4, 2011

Google freshness factor for more recent search results

What Happens When Documents Are Too New? Google can change there searching policy time to time, to provide good search results to the end user. Now google announced that google freshness factor impacts roughly 35 percent of searches.

Last year google come with index Caffeine system. This is the new web indexing system that provide 50% fresh search results. Now google making one more significant improvement in there ranking algorithm that provide 35% batter results. Now we will see recent and hot posts, topics and event in search engine ranking.


Wistia
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Google search index algorithm: Caffeine

Last Year in 2010 google comes with there new indexing policy that called Caffeine. Caffeine is the process that change 50% results in google search engine.



In old indexing algorithm, It had several layers that work to provide better output to the end user. But the Caffeine processes hundreds of thousands of pages in parallel that is helpful to provide batter searching results faster then old indexing system.
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Wednesday, November 2, 2011

URL Redirection and types of Redirect a URL.

Redirection is the way that send user and search engines on a different URL. This is the process that forwarding one URL to a different URL.


A exp. will help you to understand what is URL redirection.
When your open

http://www.abc.com/

it redirect on

http://www.xyz.com/

There are some types of URL Redirection that are helpful to forwarding one URL to a different URL.

URL Redirection is the process that forward users and search engines on different URL. Some types of redirection are:

1. Permanent Redirection 301:


301 is a Permanent Redirection that pass the value between 90 to 99% on redirected page. Some 301 redirect codes are:

ColdFusion Redirect
<.cfheader statuscode="301" statustext="Moved permanently">
<.cfheader name="Location" value="http://www.new-url.com">

PHP Redirect
Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location: http://www.new-url.com" );
?>

ASP Redirect
<%@ Language=VBScript %>
<%
Response.Status="301 Moved Permanently"
Response.AddHeader "Location","http://www.new-url.com/"
%>

ASP .NET Redirect
JSP (Java) Redirect
<%
response.setStatus(301);
response.setHeader( "Location", "http://www.new-url.com/" );
response.setHeader( "Connection", "close" );
%>

CGI PERL Redirect
$q = new CGI;
print $q->redirect("http://www.new-url.com/");

Ruby on Rails Redirect
def old_action
headers["Status"] = "301 Moved Permanently"
redirect_to "http://www.new-url.com/"
end

2. Temporarily Redirection 302:
302 Redirection is Temporarily Redirection that can not pass the value of link. It has tow versions and that are:
  • 302 found(HTTP 1.0)
  • 307 (HTTP 1.1)

  • 302 found(HTTP 1.0): This is the Temporarily Redirection and pass 0% of link juice that is now helpful for increase web site keyword ranking power. In most of the cases should not be used.
  • 307 (HTTP 1.1): 307 HTTP 1.1 is the successor of 302 redirefction and also best to use a 301. It can moved the content only temporarily and has already identified by the search engines as HTTp 1.1 compatible. It is best to use 302 Redirection.
3. Meta Refresh Redirection:
Meta Refresh Redirection pass the instructing to web browser to automatically refresh the current web page or frame after a given time interval. A best Exp. of Meta Refresh Redirection use blow code in porshan.

Use this code in the

This code can redirect after 5 sec.

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