URL Parameters is dynamic URL technique that pass all information about the particular click. URL parameters are used on the place of your actual site URL
For exp.
http://www.exp.com/
replace with the URL:
http://www.exp.com/?utm_source=abc.com&utm_medium=text%2Bor%2Bbanner&utm_term=keyword&utm_content=link&utm_campaign=xyz
These kind of URL are helpful in tracking system and contains all the information about clicks in the AdWords and also helpful to provide complete information about a particular Inbound link, like how many visitors can visited on your site by through a particular link. There are some Parameters that are used in the Google Analytics URL Builder:-
- Campaign Source: Campaign Source can represent the information about a source site where a link established.
- Campaign Medium: Campaign Medium represent the medium of visits. For exp. the visitor can come by through baner or text link.
- Campaign Name: It can represent the name of the product.
- Campaign Term: Campaign Term can helpful to identify the paid keywords.
- Campaign Content: It can useful for differentiate ads.
