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Monday, October 31, 2011

SEO friendly URL



How to build the "perfectly" optimized URL for your web site? This is the very common and very important topic in today's SEO word. Let's discuss - how we can make a SEO friendly URL, So that it can help us to make good keyword position in search engine ranking.

SEO friendly URLs are helpful to provide you a good ranking and traffic on search engine. In this post I have share a information that will help you to make SEO friendly URLs for your web site. If you are creating 301 redirection (The safest option and most efficient and Search Engine Friendly method for your web site or webpage and also helpful to redirect backlinks to your web site.) for you website, There are some points that will help you to make SEO Friendly URL for your web site.



Dynamic URL's
Some time Dynamic URLs create log tail URL's and these king of URL's are not SEO friendaly link in this exp.

http://www.exam.com/product.php?id=12345&color=4&size=3&session=67890

Sometimes duplicate content issues can be ocer in these kind of URL's because it create more then one URL's for same page and search engine can not read it properly or gets cut off after 2 or 3 parameters.

Dynamic URL's are very logner and no-relevant keywords can be used in these URL's. The color and size parameters are likely creating tons of near-duplicates in these url's and also the session ID is creating virtually unlimited true duplicates. If you want to protect your site to search engine then it's time for a change. Here is the example that will help you

If you have URL like

http://www.exam.com/blog.php?topic=how-to-tame-a-panda

This is a dynamic URL and you should chang it in

http://www.exam.com/blog/how-to-tame-a-panda

Unstructured URL's
Sometime people worry that, Is there site URL match with there website structure or not. They think if there URL is 6 steps from the home page and any other URL is 1 or 2 step away, then the second URL can get a lots of internal link. It's doesn't mean it your first URL is 3 levels deep to the home page and second URL is 6 step away then first one is batter to the search engine crawling. All else being equal. For example if you have a URL like:

http://www.exam.com/web-development

......and you think it should add folder to represent their site architecture, like:

http://www.exam.com/development/web-technology/web-development

It doesn't mean that the second URL carries more meaning visitors.

Size of URL's
It means, how long URL can be useful for site. Technically, URL should be long as web page needs. A long URLs can be create trouble for a web page or a web site. A long URL's can create dilute ranking power for a url keyword and a good URL is like as a good copy. For exp.

http://www.exam.com/store/products/featured-products/product-tasty-tasty-waffles


Keyword Cannibalization
In Keyword Cannibalization we can target many URL's with same keywords. This is a very toughest problem that happens over an many site and it is very difficult to solve Keyword Cannibalization problem on a website.

Proceed With Caution:
  • Use 301 redirect in proper manner.
  • Time to time up-date all on-page links.
  • Update XML sitemap on regularly.
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