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Wednesday, November 2, 2011

URL Redirection and types of Redirect a URL.

Redirection is the way that send user and search engines on a different URL. This is the process that forwarding one URL to a different URL.


A exp. will help you to understand what is URL redirection.
When your open

http://www.abc.com/

it redirect on

http://www.xyz.com/

There are some types of URL Redirection that are helpful to forwarding one URL to a different URL.

URL Redirection is the process that forward users and search engines on different URL. Some types of redirection are:

1. Permanent Redirection 301:


301 is a Permanent Redirection that pass the value between 90 to 99% on redirected page. Some 301 redirect codes are:

ColdFusion Redirect
<.cfheader statuscode="301" statustext="Moved permanently">
<.cfheader name="Location" value="http://www.new-url.com">

PHP Redirect
Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location: http://www.new-url.com" );
?>

ASP Redirect
<%@ Language=VBScript %>
<%
Response.Status="301 Moved Permanently"
Response.AddHeader "Location","http://www.new-url.com/"
%>

ASP .NET Redirect
JSP (Java) Redirect
<%
response.setStatus(301);
response.setHeader( "Location", "http://www.new-url.com/" );
response.setHeader( "Connection", "close" );
%>

CGI PERL Redirect
$q = new CGI;
print $q->redirect("http://www.new-url.com/");

Ruby on Rails Redirect
def old_action
headers["Status"] = "301 Moved Permanently"
redirect_to "http://www.new-url.com/"
end

2. Temporarily Redirection 302:
302 Redirection is Temporarily Redirection that can not pass the value of link. It has tow versions and that are:
  • 302 found(HTTP 1.0)
  • 307 (HTTP 1.1)

  • 302 found(HTTP 1.0): This is the Temporarily Redirection and pass 0% of link juice that is now helpful for increase web site keyword ranking power. In most of the cases should not be used.
  • 307 (HTTP 1.1): 307 HTTP 1.1 is the successor of 302 redirefction and also best to use a 301. It can moved the content only temporarily and has already identified by the search engines as HTTp 1.1 compatible. It is best to use 302 Redirection.
3. Meta Refresh Redirection:
Meta Refresh Redirection pass the instructing to web browser to automatically refresh the current web page or frame after a given time interval. A best Exp. of Meta Refresh Redirection use blow code in porshan.

Use this code in the

This code can redirect after 5 sec.

Read More....

Monday, October 31, 2011

SEO friendly URL



How to build the "perfectly" optimized URL for your web site? This is the very common and very important topic in today's SEO word. Let's discuss - how we can make a SEO friendly URL, So that it can help us to make good keyword position in search engine ranking.

SEO friendly URLs are helpful to provide you a good ranking and traffic on search engine. In this post I have share a information that will help you to make SEO friendly URLs for your web site. If you are creating 301 redirection (The safest option and most efficient and Search Engine Friendly method for your web site or webpage and also helpful to redirect backlinks to your web site.) for you website, There are some points that will help you to make SEO Friendly URL for your web site.



Dynamic URL's
Some time Dynamic URLs create log tail URL's and these king of URL's are not SEO friendaly link in this exp.

http://www.exam.com/product.php?id=12345&color=4&size=3&session=67890

Sometimes duplicate content issues can be ocer in these kind of URL's because it create more then one URL's for same page and search engine can not read it properly or gets cut off after 2 or 3 parameters.

Dynamic URL's are very logner and no-relevant keywords can be used in these URL's. The color and size parameters are likely creating tons of near-duplicates in these url's and also the session ID is creating virtually unlimited true duplicates. If you want to protect your site to search engine then it's time for a change. Here is the example that will help you

If you have URL like

http://www.exam.com/blog.php?topic=how-to-tame-a-panda

This is a dynamic URL and you should chang it in

http://www.exam.com/blog/how-to-tame-a-panda

Unstructured URL's
Sometime people worry that, Is there site URL match with there website structure or not. They think if there URL is 6 steps from the home page and any other URL is 1 or 2 step away, then the second URL can get a lots of internal link. It's doesn't mean it your first URL is 3 levels deep to the home page and second URL is 6 step away then first one is batter to the search engine crawling. All else being equal. For example if you have a URL like:

http://www.exam.com/web-development

......and you think it should add folder to represent their site architecture, like:

http://www.exam.com/development/web-technology/web-development

It doesn't mean that the second URL carries more meaning visitors.

Size of URL's
It means, how long URL can be useful for site. Technically, URL should be long as web page needs. A long URLs can be create trouble for a web page or a web site. A long URL's can create dilute ranking power for a url keyword and a good URL is like as a good copy. For exp.

http://www.exam.com/store/products/featured-products/product-tasty-tasty-waffles


Keyword Cannibalization
In Keyword Cannibalization we can target many URL's with same keywords. This is a very toughest problem that happens over an many site and it is very difficult to solve Keyword Cannibalization problem on a website.

Proceed With Caution:
  • Use 301 redirect in proper manner.
  • Time to time up-date all on-page links.
  • Update XML sitemap on regularly.
Read More....

Dynamic URL Parameters Builder - Google AdWords

URL Parameters is dynamic URL technique that pass all information about the particular click. URL parameters are used on the place of your actual site URL

For exp.

http://www.exp.com/

replace with the URL:

http://www.exp.com/?utm_source=abc.com&utm_medium=text%2Bor%2Bbanner&utm_term=keyword&utm_content=link&utm_campaign=xyz

These kind of URL are helpful in tracking system and contains all the information about clicks in the AdWords and also helpful to provide complete information about a particular Inbound link, like how many visitors can visited on your site by through a particular link. There are some Parameters that are used in the Google Analytics URL Builder:-
  • Campaign Source: Campaign Source can represent the information about a source site where a link established.
  • Campaign Medium: Campaign Medium represent the medium of visits. For exp. the visitor can come by through baner or text link.
  • Campaign Name: It can represent the name of the product.
  • Campaign Term: Campaign Term can helpful to identify the paid keywords.
  • Campaign Content: It can useful for differentiate ads.


Read More....

Monday, October 17, 2011

Most effective SEO Hat's - Black Hat, White Hat and Grey Hat SEO.

Hey friends, SEO HATS are playing a very important role for Search Engine Optimization. There are many different types of HATS available in SEO (Search Engine Optimization) techniques. Let discuss about. In this post I share a Black Hat, Grey Hat and White SEO only. Some true fact of the Black hat, Grey Hat and White Hat seo exists alone. But the Search Engine Results Page have many different names such as green hat, yellow hat, brown hat and so on.....Wll come here and let see what is the purpose of there hats.....

Black Hat SEO:
Black Hat SEO is defined as techniques used to get higher search ranking in an unethical manner. In shot this is unethical SEO to to promote website keywords in search engine ranking. For exp. keywords stuffing, irrelevant content and content not visible to humans like the text colour would be matched with the background colour on any web site. Black Hat SEO is adopted to bring you'r web site or web page in top ranking, But this is very harmful stuff for a website. Search Engines will block you site after identify these kind of SEO.

Black hat SEO techniques are used for two reasons: -
  • They Work until search engines find out about them and they don't work.
  • Some users are not understand that black hat SEO techniques. That can get their sites penalized or banned by search engines.

Grey Hat SEO:
Grey Hat SEO, is a techniques that take risks than white hat SEO. But it's not likely to get you web site banned by the search engines. This techniques is inherit the combinations of black hat and white hat seo. For Exp. Paid Links, Unethical Link Exchanges, Article Spinning/Submission, Stuffed Website Content for Search Engines and Manipulating Sharing Statistics and so on..... This technique take some risks may be your site will be penalized, but it's not in the same category as black hat SEO. It inherit most of the feather of white hat so that search engines are against websites which buy links from third party web sites.

White Hat SEO:
White Hat SEO is a best method to optimize a web site. It completely follows all the search engine rules and policies. This is an ethical method that helpful for SEO and follow all the SEO Guidelines and work on the natural links. This Hat is refers to the usage of SEO techniques and strategies and also helpful to improve the authority of a website in search engine ranking. This SEO is specialist in SEO, Internet Marketing, Online marketing consulting, and SEO training for all types of business.

A best SEO is helpful to make your site unique and fresh and provide you best rank in search engine ranking.

Read More....

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