Google freshness factor for more recent search results

What Happens When Documents Are Too New? Google can change there searching policy time to time, to provide good search results to the end user. Now google announced that google freshness factor impacts roughly 35 percent of searches.

Last year google come with index Caffeine system. This is the new web indexing system that provide 50% fresh search results. Now google making one more significant improvement in there ranking algorithm that provide 35% batter results. Now we will see recent and hot posts, topics and event in search engine ranking.

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Google search index algorithm: Caffeine

Last Year in 2010 google comes with there new indexing policy that called Caffeine. Caffeine is the process that change 50% results in google search engine.



In old indexing algorithm, It had several layers that work to provide better output to the end user. But the Caffeine processes hundreds of thousands of pages in parallel that is helpful to provide batter searching results faster then old indexing system.

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URL Redirection and types of Redirect a URL.

Redirection is the way that send user and search engines on a different URL. This is the process that forwarding one URL to a different URL.

A exp. will help you to understand what is URL redirection.

When your open

http://www.abc.com/

it redirect on

http://www.xyz.com/

There are some types of URL Redirection that are helpful to forwarding one URL to a different URL.

URL Redirection is the process that forward users and search engines on different URL. Some types of redirection are:

1. Permanent Redirection 301:

301 is a Permanent Redirection that pass the value between 90 to 99% on redirected page. Some 301 redirect codes are:

ColdFusion Redirect

<.cfheader statuscode="301" statustext="Moved permanently">

<.cfheader name="Location" value="http://www.new-url.com">

PHP Redirect

Header( "HTTP/1.1 301 Moved Permanently" );

Header( "Location: http://www.new-url.com" );

?>

ASP Redirect

<%@ Language=VBScript %>

<%

Response.Status="301 Moved Permanently"

Response.AddHeader "Location","http://www.new-url.com/"

%>

ASP .NET Redirect

JSP (Java) Redirect

<%

response.setStatus(301);

response.setHeader( "Location", "http://www.new-url.com/" );

response.setHeader( "Connection", "close" );

%>

CGI PERL Redirect

$q = new CGI;

print $q->redirect("http://www.new-url.com/");

Ruby on Rails Redirect

def old_action

headers["Status"] = "301 Moved Permanently"

redirect_to "http://www.new-url.com/"

end

2. Temporarily Redirection 302:

302 Redirection is Temporarily Redirection that can not pass the value of link. It has tow versions and that are:

• 302 found(HTTP 1.0)
• 307 (HTTP 1.1)

• 302 found(HTTP 1.0): This is the Temporarily Redirection and pass 0% of link juice that is now helpful for increase web site keyword ranking power. In most of the cases should not be used.

• 307 (HTTP 1.1): 307 HTTP 1.1 is the successor of 302 redirefction and also best to use a 301. It can moved the content only temporarily and has already identified by the search engines as HTTp 1.1 compatible. It is best to use 302 Redirection.

3. Meta Refresh Redirection:

Meta Refresh Redirection pass the instructing to web browser to automatically refresh the current web page or frame after a given time interval. A best Exp. of Meta Refresh Redirection use blow code in porshan.

Use this code in the

This code can redirect after 5 sec.

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SEO friendly URL

How to build the "perfectly" optimized URL for your web site? This is the very common and very important topic in today's SEO word. Let's discuss - how we can make a SEO friendly URL, So that it can help us to make good keyword position in search engine ranking.

SEO friendly URLs are helpful to provide you a good ranking and traffic on search engine. In this post I have share a information that will help you to make SEO friendly URLs for your web site. If you are creating 301 redirection (The safest option and most efficient and Search Engine Friendly method for your web site or webpage and also helpful to redirect backlinks to your web site.) for you website, There are some points that will help you to make SEO Friendly URL for your web site.



Dynamic URL's
Some time Dynamic URLs create log tail URL's and these king of URL's are not SEO friendaly link in this exp.

http://www.exam.com/product.php?id=12345&color=4&size=3&session=67890

Sometimes duplicate content issues can be ocer in these kind of URL's because it create more then one URL's for same page and search engine can not read it properly or gets cut off after 2 or 3 parameters.

Dynamic URL's are very logner and no-relevant keywords can be used in these URL's. The color and size parameters are likely creating tons of near-duplicates in these url's and also the session ID is creating virtually unlimited true duplicates. If you want to protect your site to search engine then it's time for a change. Here is the example that will help you

If you have URL like

http://www.exam.com/blog.php?topic=how-to-tame-a-panda

This is a dynamic URL and you should chang it in

http://www.exam.com/blog/how-to-tame-a-panda

Unstructured URL's
Sometime people worry that, Is there site URL match with there website structure or not. They think if there URL is 6 steps from the home page and any other URL is 1 or 2 step away, then the second URL can get a lots of internal link. It's doesn't mean it your first URL is 3 levels deep to the home page and second URL is 6 step away then first one is batter to the search engine crawling. All else being equal. For example if you have a URL like:

http://www.exam.com/web-development

......and you think it should add folder to represent their site architecture, like:

http://www.exam.com/development/web-technology/web-development

It doesn't mean that the second URL carries more meaning visitors.

Size of URL's
It means, how long URL can be useful for site. Technically, URL should be long as web page needs. A long URLs can be create trouble for a web page or a web site. A long URL's can create dilute ranking power for a url keyword and a good URL is like as a good copy. For exp.

http://www.exam.com/store/products/featured-products/product-tasty-tasty-waffles


Keyword Cannibalization
In Keyword Cannibalization we can target many URL's with same keywords. This is a very toughest problem that happens over an many site and it is very difficult to solve Keyword Cannibalization problem on a website.

Proceed With Caution:

• Use 301 redirect in proper manner.
• Time to time up-date all on-page links.
• Update XML sitemap on regularly.

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